Why does the following sound identical to the presidential campaign?

"Remember, Microsoft has never competed on the technical merits of its operating platforms. Not from the day IBM gave them a corner on the market until today. Given the quality of their products, that's probably a good thing for Redmond: DrDOS was a better DOS than MS-DOS, and OS/2 was far better, far more advanced than Win95.

"Microsoft has always preferred to compete with its core competencies: FUD, astroturfing, false advertising, rigged benchmarks, funding "independent" studies, being channeled by submissive scribes and sycophantic industry analysts, and attempting to freeze the market long enough for them to catch up with the competition." [from "Linux cannot compete with Longhorn"]